lotzabuzz Blog

Often we have to share information with clients in a secure and reliable way. We do this by using the new features of Google Apps. Gone are the days when you attached photos, Word Docs, and Excel spreadsheets to your email messages. Now we keep secure file folders of information per client in the cloud. Google Docs allows us to share files, update documents, and collaborate in real-time while editing documents.

It is a huge time saver, and has given us the opportunity to work closer with our clients. When they are happy, we are happy.

We'll touch on this topic more in following installments. Stay tuned for more...

You're not the only one that didn't know how important owning your domain is. At lotzabuzz, we make sure when we register your domain name that all contact info for the domain is in your business name. This is especially important if you ever need to move your domain to another server, or simply need to prove ownership of the domain name.

On another note, make sure that you keep your domain renewed. It only costs about $15 a year. It is a small price to pay to keep your presence on the internet. 

We recently encountered a customer that let their domain name lapse and did not renew it when then should have. The domain is now worth $1,800. 

As a small business owner you are always looking for better ways to attract new customers and keep the ones you have coming back for more.

Here are 3 techniques that will actually make a difference in your email marketing.

1. Use segmentation to send ONLY relevant messages to your customers. Find all the customers that show an interest in PRODUCT A and send a message to them.

2. Keep your email marketing consistant and predictable. Always follow up with new prospects when they request an email newsletter. Send weekly tips and tricks of your industry. Let customers know about upcoming events. All of these can be accomplished very efficiently with lotzabuzz email marketing and CRM features.

3. Send out more than just an email. How about a discount on their next purchase. Or a coupon that they can give to a friend who's also interested in your products.

These are only a few of many successful ways to use email marketing to your advantage. Try them out with your next campaign and you'll see good results.