As a small business owner you are always looking for better ways to attract new customers and keep the ones you have coming back for more.
Here are 3 techniques that will actually make a difference in your email marketing.
1. Use segmentation to send ONLY relevant messages to your customers. Find all the customers that show an interest in PRODUCT A and send a message to them.
2. Keep your email marketing consistant and predictable. Always follow up with new prospects when they request an email newsletter. Send weekly tips and tricks of your industry. Let customers know about upcoming events. All of these can be accomplished very efficiently with lotzabuzz email marketing and CRM features.
3. Send out more than just an email. How about a discount on their next purchase. Or a coupon that they can give to a friend who's also interested in your products.
These are only a few of many successful ways to use email marketing to your advantage. Try them out with your next campaign and you'll see good results.